CRM & Retention Marketing Service
Optimise funnels. Drive loyalty. Maximise revenue.
Problem(s) Being Solved
Acquiring new customers is important, but keeping them is where growth happens. Without a CRM and retention (customer lifecycle) strategy, businesses face customer churn, low repeat purchases, and missed opportunities to deepen loyalty and lifetime value.
The BCS Advantage
An optimised customer acquisition and retention funnel is vital for sustainable growth. This brand-centric and data-driven service is designed to help organisations (from pre-launch startups to established multinational enterprises) improve advertising performance, cultivate lasting customer relationships, optimise lifetime value, and minimise churn.
BCS is tool-agnostic and is comfortable with your marketing technology stack, and we are happy to make informed recommendations. Invest in and discover how our structured approach can elevate your brand’s customer relationships, drive loyalty, add new revenue channels and fuel sustainable growth.
Our CRM and retention marketing service combines behavioural science, lifecycle communication strategies, and data-driven insights to optimise funnels, nurture loyalty, and maximise revenue. By project-managing your operations, we ensure your brand stays connected, relevant, and valuable to customers long after the first purchase. How we do it:
Customer Journey Mapping: Identifying key touchpoints across the lifecycle — from onboarding to re-engagement — and diagnosing communication gaps.
CRM Strategy and Automation Planning: Designing messaging flows and segmentation strategies tailored to behaviour, preferences, and purchase history.
Retention Campaigns: Crafting win-back programmes, loyalty incentives, and educational series that deepen emotional connection and drive repeat business.
Performance Measurement: Tracking key metrics like customer retention rate, repeat purchase rate, CLV (Customer Lifetime Value), and churn rate to optimise strategies over time.
Quantifiable Outcomes
Clients working with BCS on CRM and retention marketing typically experience improved customer retention rates, increased repeat purchase rates, higher customer lifetime value (CLV) and revenue per user, reduced churn and stronger brand loyalty scores. Customer lifecycle marketing is core to your growth strategy. Our expertise in persuasive communication, behavioural triggers, and lifecycle mapping ensures your brand stays top of mind and close to heart. Clients value us for turning fragmented CRM efforts into powerful, connected systems that drive measurable loyalty and maximise long-term revenue.