VoicesBazaar specialises in sound engineering and music production. BCS brings expertise in marketing persuasion and brand desirability. Together, with a diverse global network of composers, we craft cutting-edge sonic identities and immersive soundscapes that scale seamlessly and create deep brand recall.

Delivering the audio dimension to Delhi Metro Rail Corporation as Ogilvy’s sonic branding partner.

Our Plans

We recommend the ‘Wholesome Suite’ or ‘Sweet Spot Suite’ for the Delhi Metro Rail Corporation.

    • Sonic Logo (DMRC’s signature tune – 3-10 seconds)

    • Adaptations (instrumental variations, orchestration levels, context specific adaptations, cultural localisation OR emotional range variations – up to 3, as required)

    • Multi-Channel Renders (digital platforms, physical spaces, broadcast media – as required)

    • Sonicverse (custom sounds consistent to the brand across the customer journey – we have identified ~50 such touch points that include physical entry points, ticketing & payment ecosystem, train journey experience, safety systems, accessibility features and the digital app)

    • Comprehensive Sonic Branding Guidelines

    • Sonic Logo (DMRC’s signature tune – 3-5 seconds)

    • Adaptations (instrumental variations, orchestration levels, context specific adaptations, cultural localisation OR emotional range variations – any one, as required)

    • Multi-Channel Renders (digital platforms, physical spaces, broadcast media – any two, as required)

    • Sonic Branding Guidelines

    • Sonic Logo (DMRC’s signature tune – 3-5 seconds)

    • Channel Render (any one, as required)

Our Process

This is an overview of our process. It shrinks or expands to suit the plan you choose.

    • Brand Desirability Framework: Identify DMRC's unique emotional, cultural and strategic positioning to align the sonic identity with its core values. Deep dive into traits of the brand archetype.

    • Brand Story Discovery: Delve into DMRC's legacy, values, stories, aspirations and memories to ensure the sonic branding reflects its true essence.

    • Competitive Sound Analysis: To effectively differentiate DMRC, assess the sonic landscapes of other metros worldwide.

    • Industry-Specific Expectations: To ensure relevance, and understand the consumer.

    • Sound Board Creation: Develop a curated selection of sounds that resonate with DMRC's brand identity, setting the foundation for the sonic palette.​

    • Moodboard & Direction Setting: Translate DMRC's visual and emotional identity into auditory elements, establishing a cohesive direction.

    • Regional Adaptation Strategy: Ensure the sonic identity resonates across a diverse cultural landscape while maintaining brand consistency.

    • Sonic Sketching & Motif: Create multiple sound concepts (motifs) for evaluation, allowing for iterative refinement.

    • Programming Options for Feedback: Present sonic variations to stakeholders for feedback, insights and preferences.

    • Mixing and Testing: Refine the selected sonic elements, ensuring clarity, memorability, and consistency across platforms.

    • Final Sonic Motif & Brand Theme: Finalise the primary sound elements encapsulating DMRC's brand identity.

    • Adapting to Multiple Platforms: Ensure the sonic assets are optimised for various channels, including TV, digital platforms, mobile apps, retail environments, and customer service touchpoints.

    • Licensing and Compliance: Oversee all rights and licensing agreements while ensuring legal compliance for sonic asset applications.

    • Project Handover: Deliver comprehensive sound assets and guidelines to ensure consistent application and future scalability.​

Project Fees

  • One-time Production Cost (approx.)

    • ₹50L + 18% GST

  • One-time Production Cost (approx.)

    • ₹35L + 18% GST

  • One-time Production Cost (approx.)

    • ₹20L + 18% GST

  • As per specifics, to be discussed.

Previous Work

Includes sonic logos, audio production, region-specific music compositions, and sound design experience for immersive VR.

Offices

VoicesBazaar
Mumbai

Brand Content Strategy
Amsterdam | Pune

We look forward to collaborating with you.

Sound strengthens recall, builds subconscious connections, and gives brands a distinctive edge. Every brand carries an emotional truth. We uncover it by immersing ourselves in its personality, values, and aspirations. Consumer perception drives every decision, ensuring each sonic branding asset is culturally, contextually and technically precise.